Actionable Insights That Drive Growth

Market Research and Data Collection in Mombasa and across Kenya

14+ years of experience delivering objective feedback and data you can act on.

14+ Years Experience

Seasoned team of researchers, analysts and project managers.

Actionable Insights

Objective feedback to support strategic decisions.

Fast & Cost‑Effective

Customized solutions and quick turnaround.

Market Research

Consumer behavior, industry trends, and competitor insights tailored to your objectives.

• Qualitative & quantitative studies
• Segmentation & targeting
• Brand, product and concept testing

Data Collection

Reliable multi-method data collection to power evidence-based decisions.

• Online surveys, CATI & face-to-face
• Focus groups & in-depth interviews
• Field operations and quality control

Opinion Polls & Public Affairs Research

Polling and public affairs insights for policy and elections.

Ronald Oyoo

CEO & Founder

Dr Catherine Soft

Co‑Founder

Designing Reliable Samples in Kenyan Markets

Practical tips for representative sampling across counties.

From Raw Data to Insight

Our end-to-end QC workflow for trustworthy data.

14+ Years Experience

Proven research across industries and regions.

Mombasa-Based Experts

Local presence, nationwide reach.

Fast & Cost‑Effective

Tailored solutions, rapid turnaround.

National WASH Household Survey — MajiCare Kenya

Scope: 2,400 households across 6 counties (Western & Nyanza).
Method: CAPI, stratified sampling.
Duration: 4 weeks.

Baseline Assessment — Maternal Health (AfyaBridge Foundation)

Scope: 1,200 respondents in Kisumu, Homa Bay, Migori.
Method: Household survey + facility interviews.
Deliverables: Clean dataset, dashboard, baseline report.

Market Assessment — Solar Home Systems (Lumina Solar Co.)

Scope: 800 interviews in Nairobi, Mombasa, Nakuru.
Method: Intercepts + CATI.
Outcome: Consumer segments and adoption barriers.

Youth Employment Study — Coast Region (Coast YouthWorks)

Scope: 24 FGDs & 40 IDIs in Mombasa, Kilifi, Kwale.
Method: Qualitative (FGDs/IDIs).
Outputs: Thematic report with verbatims.

WTP Study — Wildwaters Limited

Locations: Mombasa & Nairobi.
Scope: 600 intercept interviews.
Method: Price laddering & short willingness-to-pay module.
Outcome: Optimal price bands and promo levers.

Mystery Shopper — Ashley Furniture (Kenya)

Coverage: All Kenya branches.
Scope: 48 mystery visits across 12 outlets.
Method: Covert visits with standardized scorecards.
Deliverables: Branch dashboards & staff coaching insights.