Methodology & Ethics

This page summarizes our methods and ethical standards for Opinion Polls & Public Affairs Research. You can print or save as PDF from your browser (File → Print → Save as PDF).

Core Principles

• Sampling transparency: probability or quota designs with documented frames, quotas and weighting procedures.
• Questionnaire design & testing: cognitive testing & pilot runs to reduce bias and improve comprehension.
• Fieldwork quality control: supervisor accompaniment, back‑checks and logic checks; interviewer training and monitoring.
• Ethical standards: informed consent, anonymity and voluntary participation; aligned with ESOMAR/AAPOR guidance.
• Data protection: secure storage, role‑based access, and compliance with Kenya Data Protection Act and GDPR‑aligned principles.
• Full disclosure: publication of sample size, dates, modes, margins of error and limitations with each release.